The Container Store enters resale space in new partnership
The Container Store Group Inc. is helping customers obtain more storage – by selling off items they no longer need.
The Texas-based home storage and home goods retailer is partnering with leading online resale platform ThredUp to offer a program, called “Closet Clean Out,” which allows customers to resell used apparel, footwear and accessories for shopping credit at The Container Store.
The Container Store is basing the program on the ThredUp Resale-as-a-Service (RaaS) offering. To participate, customers can pick up a ThredUp Clean Out Kit from any of The Container Store’s retail stores or generate a prepaid shipping label from the dedicated Container Store page on the ThredUp site, fill any shippable box or bag with apparel, shoes, and accessories from any brand, and ship it to ThredUp for free.
For items that sell on ThredUp, customers receive a Container Store e-gift card for use in-store or online. The Container Store is the first retailer in its vertical to collaborate with ThredUp.
“We at The Container Store believe in the power of organization to transform lives, and as a company, we are committed to a sustainable future for ourselves and our planet,” said Melissa Collins, chief marketing officer of The Container Store. “We could not be happier with this program, where our customers can give new life to their belongings as they clean out and organize their spaces – and be rewarded with Container Store credit in the process. Together, we can slow fashion waste and reduce its impact on our planet.”
To kick off the program, The Container Store and thredUP are sponsoring a giveaway on Instagram where three winners will each receive a $500 e-gift card to The Container Store and a $500 ThredUp gift card. The giveaway will close on Friday, May 5 and winners will be chosen and notified by Friday, May 12.
“ThredUp was founded to solve a simple problem that most Americans face, which is having too many unworn clothes in our closets,” said James Reinhart, CEO of ThredUp. “We've pioneered the simplest way to clean out your closet with our signature Clean Out Kit, and making those available at The Container Store, the go-to destination for home organization, offers customers yet another convenient way to give those clothes a second life. Together, we're reaching a new segment of American consumers to drive greater impact.”
The Closet Clean Out launch will coincide with The Container Store’s Sustainable Living event, when stores will highlight The Container Store’s curated assortment of sustainably-sourced product offerings. Highlighted products will cross a variety of categories, including food preservation and hydration, recycling and composting, and natural cleaning.
[Read more: The Container Store to accept Bed Bath & Beyond coupons; to open online college shop]
Based in Coppell, Texas, The Container Store Group Inc. operates 97 locations nationwide and offers more than 10,000 products.
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