-
Embracing the beauty of brick-and-mortar
As more retailers embrace the reverse trajectory of opening an online store first and a physical store second, the beauty industry is leading the way.
E-commerce has been the fastest-growing retail channel in the U.S. beauty market, with a compound annual growth rate of 24% since 2009, the Kline Group reported on Tuesday. And more of these online retailers are opening physical stores.
