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Big brand extravaganza comes to Michigan
The Heluva Good! Sour Cream Dips 400 takes place next weekend at the Michigan International Speedway, and Walmart stores near the track are rolling out the checkered carpet to capitalize on race fever. A variety of special events will be held at stores near the track beginning on Wednesday, June 15.
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Fewer ads, but more pages per promotion
In keeping with its renewed focus on EDLP, the average number of promotional pieces per market decreased to two in May compared with 2.8 the prior year, but the average number of pages increased to 40 compared with 30, according to the Chicago-based firm Market Track.