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And in other developments on the Northern front
Walmart and Target are being blamed for driving shares of Canadian retailers to their lowest level in six years, according to a Bloomberg report this week. Bloomberg said the ratio between the S&P/Toronto Stock Exchange Retailing Index and its counterpart in the Standard & Poor’s 500 narrowed to 4% on Feb. 11, the smallest in six years. The retailing index has retreated 2.3% this year, while a separate index of companies that sell food and basic necessities has lost 1.1%, the biggest declines among 24 industries in the S&P/TSX.
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Shopper marketing Canadian style
Walmart Canada has selected DiJiPOP to provide on-demand shopper marketing technology solutions for its e-commerce site and to help power digital shelf space monetization efforts. DiJiPOP’s solution will complement Walmart Canada’s current advertiser program and provide a fully automated platform to more effectively connect brand marketing dollars with digital shelf space while integrating with the retailer’s existing proprietary vendor portal. Doing so will allow suppliers to reserve premium shelf space on the site.