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Walmart holiday toy layaway program starts Sunday
Bentonville, Ark. -- Walmart on Friday announced its Top 20 Toy List for the upcoming holidays and said the items are available now at Walmart stores in time for the retailer's layaway program, which launches this Sunday. In a social media tie-in, customers who “like” their local Walmart store's Facebook page can begin using the service immediately.
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Filling the competitive in-home knowledge void: retailer advertising and promotion
With shoppers making fewer trips and impulse purchases, the need to influence them earlier and more frequently in the purchase decision-making cycle is critical for sales success. To accomplish this, consumer packaged goods (CPG) retailers and manufacturers are increasingly using cooperative advertising and promotion programs that target shoppers at home when they are most likely to be planning shopping trips and creating lists. As retailers, understanding what your competition is planning for in-home is just as essential to staying competitive as what’s happening in-store.
