Walmart

New York -- Only 26% of parents say they are shopping wherever the best back-to-school promotions are offered, according to a study by WSL/Strategic Retail. The finding was revealed as part of the company’s Back-to-School 2012 How America Shops trend report, which tracked what stores and categories parents are shopping.

With the start of Back to School promotions, (and taking JCPenney out of the mix) we witnessed increase in page count that was driven mainly by significant increases in Walmart’s and Sears’ page counts.

JCPenney has been drastically altering their promotional strategy in past couple of months, however this month, the store did not promote at all, causing curiosity for many customers. (It should be noted that JCPenney did release circulars the week of July 29th that will be counted in the August report.)

By Craig LaRosa, [email protected]

A consumer walks into a store, tries on a pair of running shoes, and then hops online to buy them from someone else—10% to 15% cheaper. It’s called “showrooming” and it has a lot of businesses scrambling.

ATLANTA — Ignacio Perez Lizaur, who lead Walmart's expansion into Latin America as director general Sam's Club Mexico in 1991, has joined Newell Rubbermaid's board of directors.

Bharti Walmart, Walmart's joint venture in India, has reportedly ended plans to start online operations and has fired Dippankar Halder, who was in charge of the division.

However, a spokeswoman for the company, according to The Economic Times, denied the reports and said that Bharti Walmart will continue to serve its members multiple ways, including through the e-commerce channel.

STAMFORD, Conn. — Sam's Club has extended its relationship with GE Capital Retail Bank, a consumer lending unit of General Electric Company. GE Capital Retail Bank will continue providing the Sam’s Club credit card program to their Advantage and Business Members. GE Capital’s Retail Finance business, the operating entity that provides financial solutions to retailers to help grow their customer sales, will continue to manage the Sam’s Club relationship and service the account.

SEATTLE — Zoomingo, the shopping discovery app that helps consumers find the best deals in their local stores and online, has launched a new "back to school" section that lets parents and young adults find the best deals for their back to school essentials, whether they are on the go from their smartphone or from the convenience of their home computer. The new back to school section is available both in English as well as in Spanish through a newly released Spanish language version of Zoomingo's Android application.

MISSISSAUGA, ON — Walmart Canada got some key insights into its core shoppers when it surveyed more than 2,000 Canadian moms with children under 18. And while the survey may have targeted Canadian shoppers, the results can easily be applied to shoppers in the United States.