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Brand Value: Some Lose Their luster
One hundred and forty one billion dollars. That's the estimated brand value of Walmart, according to Interbrand's "Best Global Brands" report. The annual study ranks the 50 most valuable U.S. retail brands, along with the top store brands in countries around the world.
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Walmart launches ‘Real Walmart’ ad campaign
Bentonville, Ark. -- Wal-Mart Stores Inc. announced Monday that it has launched a new TV and digital ad campaign designed to demonstrate what the retailer describes as “The Real Walmart.”
The campaign also includes a dedicated website – therealwalmart.com – demonstrating how consumers rely on Walmart to save money, on the company’s career opportunities, and detailing how it creates efficiencies and works directly with manufacturers to help deliver low prices.
