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Walmart

  • Walmart unveils sustainable commitments in global meeting

    Bentonville, Ark. -- In its Global Sustainability Milestone Meeting on Monday, Walmart announced new commitments the retailer says will dramatically increase energy efficiency and renewables, and hasten its path toward being 100% supplied by renewable energy.

    Walmart president and CEO Mike Duke outlined specific goals the company said it intends to achieve by Dec. 31, 2020:

  • Kmart joins team to fight childhood hunger

    HOFFMAN ESTATES, Ill. — Kmart and Shop Your Way are teaming up with New York Times bestselling author Sandra Lee to support the Share Our Strength Bake Sale for No Kid Hungry campaign. The national fundraising initiative encourages people to host bake sales in their communities to help end childhood hunger in the United States.

  • Renewable energy usage a competitive advantage for Walmart

    New York -- Walmart is eyeing greater energy efficiency and less reliance on fossil fuels as key drivers of its low cost, low price business model.

  • Apparel insights on tap next week

    A rededication to the basics business has Walmart’s apparel business heading in the right direction and next week, Andy Barron, EVP of softlines, will elaborate on the turnaround and winning with the Walmart customer.

  • A new way to connect with Canadian Shoppers

    Walmart has teamed with Rogers Media to create a new print and digital property called Walmart Live Better that will be distributed for free in Canada.

    One million copies of the magazine hit the market this week and the content is also available in a variety of digital formats.

  • Engaging the Walmart content engine

    Walmart marketing executives shared new insights on the company’s price comparison advertising campaign and other outreach efforts this week during a presentation at the 12th annual Shopper Marketing Summit.

    Clint McClain, senior director of marketing communications platforms, and Ken Mantel, senior director of marketing, shared the stage during a presentation that shed light on how to work with Walmart on select marketing initiatives in a media landscape that is being rapidly transformed by digital alternatives.

  • Walmart exec who cried 'sales disaster' is out

    Jerry Murray, the Walmart finance VP who called the chain's early February sales "a total disaster" in an email made public by Bloomberg, has left the company, effective April 5, according to a Reuters report.

    Wal-Mart Stores has confirmed the report, telling Reuters that it was Murray's decision to leave and that his last day at Wal-Mart was Friday.

  • The J.C. Penney Debacle: Five Lessons Learned

    By Ellis Verdi, president of the NYC advertising agency DeVito/Verdi

    Here are the five lessons I learned from the J.C. Penney debacle — unfortunately we knew all of this before Ron took his ideas to market.

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