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Feelings and Forecasts for 2014
I’ll hold off on talking about the holiday shopping season in detail until all the numbers are in, but it’s clear that we’ve already learned quite a lot from 2013. In fact, the more I think about this past year the more I think that the holiday numbers aren’t even the most important takeaway. What’s far more interesting to me is what 2013 has to tell us about where we go next. With that in mind, here’s my early take on what 2014 might have in store (and in stores!) for us:
Slow, steady and sustainable growth
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Two-in-three shoppers are done for the holiday
Only two-thirds of Americans are all or almost finished with their holiday shopping as of Dec. 23. Of the 24 retailers surveyed by America’s Research Group and Inmar, only three retained 70% or more of their customer base, with Walmart topping the list at 88.1%, followed closely by Dollar Tree at 80.4%, and Target at 72.1%.