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SymphonyIRI Group, 8th & Walton to offer insights on Walmart POS data
CHICAGO and BENTONVILLE, Ark. — In light of Walmart's recent decision to share its point-of-sale (POS) data with select research companies for the first time since 2001, research company SymphonyIRI Group has partnered with 8th & Walton, a Walmart supplier education and Retail Link training business, to offer courses that will educate suppliers on the use of Walmart and multi-outlet POS data. Classes began Jan. 15 and are open to all interested Walmart suppliers with approved access to multi-outlet POS data.
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Brand bloggers to make Bentonville journey
A first of its kind social shopper event is coming to Walmart’s home town in May courtesy of new media company Collective Bias.
The event, called SoFabCon, will be held May 3-5 and is the first annual gathering of the proprietary Collective Bias community of shopping influencers known as Social Fabric. Event organizers expect 200 members of the Social Fabric blogger community to participate with a collective sphere of influence that touches 40 million people.