-
Beauty retailer outperforming all others in social media run up to Black Friday
With the Black Friday weekend nearly here, there are clear winners when it comes to social media engagement. At the head of the class is Sephora, with 2.4 million consumer interactions (reactions, comments, shares, retweets, favorites) across Facebook, Twitter and Instagram. Sephora’s top status is being driven by its success on Instagram, a site that reveals high consumer enthusiasm for the retailer’s offerings of makeup box sets and key brands, such as Bite Beauty and Urban Decay, as well as its own collection. -
Walmart mounts big offense for Cyber Monday
Walmart has fired the first shot in the Cyber Monday wars. The discounter said it will launch its “Cyber Week” sales several days early this year, with the first round to be offered on Friday, Nov. 25, at 12:01 a.m. (EST). In announcing the deals, Walmart noted it has nearly tripled its online assortment to more than 23 million products from 8 million last year, with the growth partially driven by the increase in the chain’s third-party sellers.

