-
Kantar Retail: Black Friday diluted as promotional activity timeline expands
Boston - A new study shows just how diluted Black Friday has become to holiday shoppers: Twenty-eight percent of shoppers shopped in stores Nov. 22/Nov. 23 and 34% of shoppers chose to shop in stores the weekend after Black Friday (Nov. 29/Nov. 30), while 25% shopped on Black Friday, according to Kantar Retail.
In other results, 65% of shoppers surveyed chose not to shop because of crowds while 42% stayed out of stores to avoid traffic.