Skip to main content

Walmart accelerates online push with another acquisition

Walmart is beefing up its home category by adding art to its palette.

The discounter announced that it plans to acquire the assets of — the world’s largest online retailer in the art and wall décor category with two million curated images — including its catalog, IP, trade name, and U.S. operations.

Terms of the deal, which expected to close early next calendar year, were not disclosed.

Founded in 1998, features a wide assortment that ranges from affordable posters to limited edition prints and art pieces. It also offers a growing exclusive assortment and personalized print-on-demand capabilities.

The “wall” is critical to completing the home and, as a $10 billion annual market in the U.S., Walmart sees art and wall décor as fundamental to winning the home, the company stated in a fact sheet about the acquisition.

Similar to its strategy with such previous acquisitions as Eloquii and Mod Cloth, Walmart plan to operate the assets of as a standalone and complementary site. Eventually, items from will be added to,, and

“This announcement is just another example of how we’re establishing as a specialty retail destination for the home – giving customers the inspiration and confidence to make a beautiful home possible for everyone,” said Anthony Soohoo, senior VP and group general manager, home, Walmart U.S. eCommerce.
This ad will auto-close in 10 seconds