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Poncho wants to make it rain at Duane Reade
Personalized weather provider Poncho has developed an innovative way to monetize its content through a shopper marketing initiative with the Duane Reade division of Walgreens.
In a pilot program with Duane Reade, users of the Poncho service who sign up to receive weather updates tailored to their preferences via text or email will also receive promotional incentives from Duane Reade. The program is targeted to New York metropolitan area consumers where Duane Reade’s more than 250 stores are concentrated.
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Report: Walgreen Well Experience privacy practices investigated
Deerfield Park, Ill. -- The U.S. Department of Health and Human Services' Office for Civil Rights is reportedly investigating privacy practices at the new Well Experience stores run by Walgreens. According to the Wall Street Journal, the investigation is focusing on whether pharmacist consultations with customers at Well Experience Stores violate the privacy of patient medical data.