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Retailers shifting digital ad strategies
Major changes in retailers’ use of digital coupons and free standing insert promotions were evident in 2013 and especially pronounced at Walmart, Target and Kroger, according to an extensive analysis conducted by the Marx division of Kantar Media.
Retailers’ overall advertising expenditures were relatively in 2013 when compared to the prior year; however, there were large spikes in digital coupon events and free standing insert (FSI) coupon promotion pages.
