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Walgreens rolls out Balance Rewards program
Walgreens announced the new Balance Rewards for healthy choices initiatives, which is aimed at helping participants modify behavior risk factors associated with the nation's most pressing public health issues. The initiative marks the first community pharmacy program that includes training based on the methodology of psychologist Dr. B.J. Fogg.
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Five Retailers Taking Advantage of iBeacons
iBeacon technology, the Apple iOS 7 feature that helps mobile devices track their position relative to stationary beacons by using low-frequency Bluetooth transmissions, is getting quite a bit of attention from retailers. Grabbing their interest is not only that devices can obtain individualized information from beacons, but that beacons can also obtain individualized information from mobile devices.
