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Five Retailers Taking Advantage of iBeacons
iBeacon technology, the Apple iOS 7 feature that helps mobile devices track their position relative to stationary beacons by using low-frequency Bluetooth transmissions, is getting quite a bit of attention from retailers. Grabbing their interest is not only that devices can obtain individualized information from beacons, but that beacons can also obtain individualized information from mobile devices.
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Shop.org adds Walgreens, HSN execs to board
Washington, D.C. - Shop.org is adding two new members to its board of directors and welcoming back eight members that currently serve on the board. Each member will serve a two-year term.
New Shop.org Board members:
• Bryon Colby, senior VP of digital commerce, Cornerstone Brands/HSNi; and
• Deepika Pandey, group VP, customer experience, direct and digital marketing, Walgreen Co.