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Vineyard Vines uses social media data to drive sales
The brand best known for its smiling pink whale logo is improving pricing, design and buying decisions by using an innovative data source. By partnering with First Insight, Vineyard Vines will leverage the company’s online social engagement tools to gather real-time product pricing and sentiment data from its customers. This information will then be analyzed by First Insight’s predictive models. -
Teens’ favorite apparel brand is…
Athletic brands rule when it comes to teen preferences for apparel and footwear. That’s according to Piper Jaffrey’s 33rd semi-annual Taking Stock With Teens research survey which details teen spending trends and brand preferences. Nike ranked as the top brand with teens, with a 31% share, up from 21% last year. Another athletic brand, Adidas, however, is the fastest growing brand in the survey across footwear & apparel.

