Vineyard Vines

Target Corp. is building anticipation for the launch of its design collaboration with Vineyard Vines by publishing a digital look book previewing the collection.

Target Corp. looks is going preppy with a brand that is a favorite of younger consumers.

In 2018, Grand Boulevard is the midst of a ramp-up of its original conception.

Changes are afoot at teen apparel retailer Rue 21, which has appointed a new CEO, along with a new chief marketing office and CFO.

Common wisdom in retail real estate is that the nation can accommodate only so many outlet centers, yet that doesn’t mean outlet centers can’t accommodate new retailers.

Uncertainty has always been a part of the retail industry, but today it is reaching unprecedented levels. Far too many retailers have let that online monster that’s under the bed get into their heads and influence their strategic decision and resource allocation. But is that monster really vicious?  

The brand best known for its smiling pink whale logo is improving pricing, design and buying decisions by using an innovative data source.   By partnering with First Insight, Vineyard Vines will leverage the company’s online social engagement tools to gather real-time product pricing and sentiment data from its customers. This information will then be analyzed by First Insight’s predictive models.   

Athletic brands rule when it comes to teen preferences for apparel and footwear.   That’s according to Piper Jaffrey’s 33rd semi-annual Taking Stock With Teens research survey which details teen spending trends and brand preferences. Nike ranked as the top brand with teens, with a 31% share, up from 21% last year. Another athletic brand, Adidas, however, is the fastest growing brand in the survey across footwear & apparel.  

New retailers and new consumers (read: millennials) are discovering value retail, and that means more outlet centers in more locales in more different configurations.

A brand best known for its whimsical neckties and smiling pink whale logo is opening a flagship in the Big Apple.

Vineyard Vines will open a 6,000-sq.-st. store in Grand Central Station. The company is also slated to open stores at Somerset Collection, Troy, Michigan, in early May, at Hyde Park in Tampa, Florida, in August, and at Stanford Town Center in mid-March and The Village of Corte Madera in mid-June (with the latter two locations in California).