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Study: One-in-three large retailers misses Christmas delivery deadline
New York – Eight of the 25 largest retailers (32%, or roughly one-in-three) failed to deliver at least one package ordered on the cutoff date to arrive before Christmas via standard shipping in a study performed by StellaService. The study involved placing three orders, one each in the East, West and Midwest regions, from each retailer.
Of 75 total orders, 12% missed the delivery estimate. All but one of these orders were shipped using UPS, which is the preferred carrier for most of the top 25 retailers. Some retailer-specific results include:
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Ad effectiveness accolades overlook sales impact
Walmart dominated the airwaves this holiday season and the investment paid off, according to advertising measurement firm Ace Metrix which compiled a list of the most effective holiday ads.
Walmart topped the list with a heartwarming spot called Christmas Magic which featuring a selfless child donating a toy he desired to the Salvation Army only to discover he was the recipient of the same toy on Christmas Day. Walmart aired more than 40 unique pieces of holiday-themed creative this season, making it the most prolific advertiser of the season, according to Ace Metrix.