Unilever Co.

An intriguing shopper marketing initiative involving Unilever and Tesco’s Fresh & Easy Neighborhood Market division was launched today in select markets.

The two companies launched an intriguing program designed to help shoppers save money, drive sales of Unilever brands at Fresh & Easy stores and help the Arbor Day Foundation plant trees.

Palo Alto, Calif. — Shopkick has been named by the World Economic Forum as one of the world’s most innovative technology startups for 2013. Shopkick is one of two mobile companies selected worldwide.

Previously honored companies include Twitter, Dropbox, Wikipedia, Palantir, Bloom Energy and Google.

LONDON & ROTTERDAM, Netherlands — Unilever has completed the sale of its North America frozen meals business, conducted under the Bertolli and P.F. Chang’s brand names, to ConAgra Foods Inc., for total cash consideration of $267 million, subject to adjustment.

PALO ALTO, Calif. — Retail shopping app, Shopkick has named Alexis Rask as its new VP and general manager brand partnerships. As the head of Shopkick's newest business unit, Rask is tasked with leading and further developing shopkick's relationship with major brands in the CPG, consumer electronics, entertainment, toy/game, financial services and automotive verticals.

LONDON — Unilever has put its North America frozen meals business on the sales block.

Shoppers at Army & Air Force Exchange Service (AAFES) stores are being encouraged to think clean this summer as part of a promotion involving Unilever.

The global consumer products company is offering a “Salute to Clean Sweepstakes,” in which customers eligible to shop at AAFES stores can enter to win a $1,000 gift card.

“Exchange shoppers can really clean up this summer,” said AAFES chief of staff Col. Thomas Ockenfels.

The deadline for entry to win one of the 15 gift cards is July 19.

Launching new products is difficult in the best of times, but winners of the 2012 Nielsen Breakthrough Innovation Award found ways to succeed during one the worst recessions in a generation.

Nielsen announced recipients of the awards at its annual Consumer 360 event in Hollywood, Fla., this week after analyzing more than 11,000 new products in the United States between 2008 and 2010. Of the products evaluated, only 34 met award criteria. These products comprise less than 0.5% of all new product introductions during the period.

Unilever president of customer development, Joe Cavaliere, is the newest addition to the board of the Retail Industry Leaders Association.

The trade group’s board held its semi-annual meeting earlier this week and elected Cavaliere and re-elected PetSmart president and CEO Bob Moran and IBM’s general manager for the retail industry Karen Lowe.

ST. LOUIS — Save-A-Lot is poised for substantial growth in South Florida when it completes its new distribution center in Pompano Beach. The 250,374 sq. ft. DC is expected to open by February 2013 and will and employ more than 30 employees initially, with the potential for hiring additional employees once the facility is at full capacity, the company said. The project is the result of collaboration with KTR Capital Partners and Butters Construction.

St. Louis -- Save-A-Lot announced plans for a new 250,374-sq.-ft. food distribution center in Pompano Beach, Fla.

The center located is expected to open by the end of fiscal year 2013 (FY13 ends February 23, 2013) and employ more than 30 employees initially, with the potential for hiring additional employees once the facility is at full capacity. The project is the result of collaboration with KTR Capital Partners and Butters Construction.