Kwikee launches research platform

PEORIA, Ill. — Kwikee, a leading provider of free product images as well as nutrition and ingredient information, has created an application programming interface for retailers and e-commerce developers that need information for consumer products.

The Kwikee API will provide companies with a trusted source of accurate product information and images from the thousands of brands who pay for their product content to be represented in Kwikee's database.

"Consumers actively research nutrition information, allergens and ingredients online and on their mobile devices, and there is concern that some information is either inaccurate or out-of-date," said Randy Burd, Kwikee product manager. "When considering dietary restrictions, it is critical for consumers to be presented with reliable information."

Kwikee helps consumers research the product information they need about food, beverage, health and beauty and personal care products. Kwikee works directly with brand owners such as Coca-Cola, Kraft Foods, Unilever, L'Oreal and ConAgra to collect and aggregate product information found on the most recent version of product packaging.

Since the collection of the product information is funded by brand owners, many companies are eligible to receive the API free.