Transform SR Brands LLC

In March there was a decline in the number of circulars overall, however, pages per flyer increased. The increase in pages was primarily due to a significant increase in Walmart and Toys"R"Us page counts. Much of the promotional activity was driven by Easter falling earlier in April as compared to 2011.

Walmart distributed an additional four-page flyer in the week of 3/11/2012; they also circulated two flyers instead one in most of the markets in the week of 3/4/2012. These additional flyers accounted for the increase total pages as compared with last year.

Hoffman Estates, Ill. -- Sears Holdings Corp. has appointed Leveraged Marketing Corp. of America as its exclusive global licensing agent as it looks to capitalize on, and ways to sell, its signature Kenmore, Craftsman and DieHard brands outside its own stores.

Sears said it will work closely with Leveraged Marketing to identify, evaluate and manage licensing opportunities around the world.

Sandusky, Ohio -- Youngstown, Ohio-based The Cafaro Co. said Tuesday that cosmetics retailer Ulta will open a store at its Sandusky Mall property, located in Sandusky, Ohio.

Ulta’s new 11,000-sq.-ft. store is slated to open in the fourth quarter, bringing the Pavilion section of the complex to 100% occupancy.

The 1+ million-sq.-ft. mall is anchored by Macy’s, Elder-Beerman, Sears, J.C. Penney, Target and Dick’s Sporting Goods, and features more than 90 other specialty shops. 

Hoffman Estates, Ill. -- Multiple reports on Thursday said that Sears Holdings Corp. is considering a sale of its Lands’ End mail-order catalog business, as part of its move to raise up to $2 billion.

The New York Post reported that Sears is in talks with several private-equity firms about the potential sale.

Sears chief Eddie Lampert is said to be likely to hire Goldman Sachs to find a buyer for Lands’ End.
 

DALLAS — Former Sears chief marketing officer, Monica Woo, has joined Mozido, a leading global provider of low-cost, multi-channel financial services platform for mobile network operators, financial institutions, consumer packaged goods corporations and retailers, as EVP, global chief marketing and strategy officer. 

In this capacity, Woo will be responsible for Mozido's overall brand strategy, communications, and customer experience across channels, as well as key business-building initiatives.

New York -- Sears Holdings Corp's chief marketing officer, Monica Woo, left the company earlier this year after only five months on the job, Reuters reported.

According to the report, Woo has joined financial services company Mozido as chief marketing and strategy officer.

Woo resigned from Sears on Jan. 20, the report said. Before joining Sears, she was the chief marketing and strategy officer of online grocer FreshDirect.
 

HOFFMAN ESTATES, Ill. — Former Sony Electronics executive, Steve Haber, is joining Sears Holdings as SVP and president, home appliances. 

In his new role with Sears Holdings, Haber will lead the company's effort to continue driving profitable growth in its industry-leading appliance business.

All retailers want to be perceived as great places to work and build a career as it aids in recruitment and retention of employees in an industry where costs associated with notoriously high rates of turnover cause a drag on performance.