Sears looks to expand signature brands outside stores

Hoffman Estates, Ill. -- Sears Holdings Corp. has appointed Leveraged Marketing Corp. of America as its exclusive global licensing agent as it looks to capitalize on, and ways to sell, its signature Kenmore, Craftsman and DieHard brands outside its own stores.



Sears said it will work closely with Leveraged Marketing to identify, evaluate and manage licensing opportunities around the world.