Macy’s opens customers to off-site ad targetingMacy’s Inc. is partnering with a demand-side advertising platform to increase the reach of its retail media network. Dollar General extends ad reach across Meta networkDollar General is partnering with the parent company of Facebook to offer advertisers on its retail media network new placement opportunities. Walmart enhances connected TV ads via new partnership Walmart is integrating a connected TV (CTV) personalization and optimization platform into the demand-side platform (DSP) of its retail media network. BJ’s connects advertisers with customers across channels BJ’s Wholesale Club Holdings Inc. is joining the club of retailers operating proprietary media networks. Kroger-Albertsons Merger: The tech perspective The proposed blockbuster Kroger-Albertsons deal would create a major grocery technology player. Sam’s Club connects ad platform to media marketplace Sam’s Club continues revamping its ad targeting solution with a new partnership. Albertsons offers CPG advertisers verified customer data Albertsons Companies Inc. continues extending the reach of its retail media network. Sam’s Club streamlines ad targeting Sam’s Club is following the lead of its parent company Walmart and revamping its ad platform. Dollar General expands advertiser access to shopper data Dollar General is increasing the capabilities of its retail media network. Walmart has big plans for its Walmart Connect ad platform Walmart intends to create multiple new channels for its advertisers to directly engage with its customers. Cool retail tech trends from a hot summer The summer of 2021 featured some intriguing developments in retail technology. Walmart continues revamping ad platform Walmart is officially launching its planned demand-side platform for suppliers and their media and ad agencies in time for the 2021 holiday season. First Previous 1 2 3 Next Last
