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Target, Inc.

  • What's in a brand?

    BrandZ has released its list of the most valuable retail brands, and Target came in at number 5 out of 20 companies listed. According to the report, Target earned its spot by expanding its food selection and repositioning itself as a low-price leader and thereby countering the perception of it being a trendier, albeit pricier store than its competitors.

    Out of the 100 global brands (including both retail and non-retail companies), Target came in at number 65.

  • Stop me if you heard this before

    Delinquency trends in Target’s credit card portfolio just keep getting better. During April, the percentage of accounts 60 or 90 days past due sank to their lowest level of the past three years. Only 2.4% of accounts were 90 days past due during April, compared with 2.6% in March and 2.9% in February. Throughout most of 2009 and early 2010, the 90-day delinquency rates was above 4% and approached 5% at times.

  • Easter boosts sales in April, but caution is noted

    New York City -- Retailers reported strong April sales that were boosted by the late Easter holiday, which fell on April 24, three weeks later than last year. Same-store sales rose 8.9% at the 25 retailers tracked by Thomson Reuters, compared with expectations for an 8.2% increase. But the good news was tempered as retailers acknowledged that shoppers are under increasing pressure from rising gas prices and other cost increases.

  • Determining low price leader not so simple

    The most recent pricing survey from the equity research team at Credit Suisse shows that Walmart is either 3.1% cheaper than Target or 1.9% more expensive. The firm compared prices at stores in the Dallas and Chicago markets, as it does every month, and during March discovered the gap between the two competitors narrowed considerably.

    “Target’s price gap with Walmart tightened from 4.2% in February to 3.1%,” according to the firm. “Target’s basket price decreased sequentially by 0.8% compared with Walmart’s 0.3% increase.”

  • Target withstands Walmart’s EDLP assault

    MINNEAPOLIS — The 13.1% increase in same-store sales Target reported for April was toward the low end of the company’s projection of an increase in the mid-teens and begs the question whether Walmart’s mid-month launch of a new marketing campaign contributed to the weakness.

  • Walmart’s EDLP assault didn’t faze Target in April

    The 13.1% increase in same-store sales Target reported for April was toward the low end of the company’s projection of an increase in the mid-teens, but it doesn’t appear Walmart’s mid-month launch of a new marketing campaign contributed to the weakness.

  • Look Ma, I coulda got you a Kindle

    Shoppers looking to buy an e-reader for mom this week had an interesting choice to make. They could pay $149 for a Nook at Walmart or go to Target or Best Buy and pick up a Kindle for $114. Target and Best Buy offered the Wi-Fi-enabled Kindle version capable of holding up to 3,500 books, and Target even featured the device on the cover of its weekly ad with a large photo. Walmart opted for a similar strategy and featured the Wi-Fi-enabled Nook capable of holding 1,500 books for $149 on the cover of its circular.

  • Former OfficeMax, Target marketing exec pursues new opportunity

    The consulting firm Gravitytank named Bob Thacker as a strategic advisor to help the firm’s consumer electronics, retail, consumer packaged goods and technology clients. Thacker most recently served as SVP of marketing and advertising at OfficeMax and was with Target from 1989 to 1998 as a VP of marketing. He also served as president and CEO of BBDO in Minneapolis and served as an SVP of marketing at Sears.

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