July may not be a big month for online shopping, but traffic numbers at Target.com are heading in the wrong direction.
The online audience measurement firm comScore Media Metrix reported that Target.com had approximately 25.8 million unique visitors during July 2012 compared to roughly 26.5 million during July 2011. Despite the decline, on a positive note, Target was ranked 46th on the firm’s monthly Top 50 Web Properties report, making it the only traditional retailer beside Walmart to appear on the top 50 list.