Former Target exec named merchandising SVP at Family Dollar

MATTHEWS, N.C. — Family Dollar Stores has named Holly Shaskey-Platek to the position of SVP merchandising. She will lead the home, apparel and seasonal divisions and report to Paul White, EVP, chief merchandising officer.



“Capitalizing on a greater share of customers’ discretional needs is critical to our ability to increase the sales productivity of our stores and to grow our market share,” said White. “Under Holly’s leadership, we will continue to focus on assortment, merchandise presentation and promotion, supplier relationships, and business capabilities.”



Prior to joining Family Dollar in 2008 as a consultant to provide company-wide change management leadership, Holly spent a total of 25 years with Target Corp. and ShopNBC where she led men’s apparel and private brand development teams and implemented an assortment-planning tool to support expanded clustering capability.

To read more about the latest personnel move and merchandising initiatives at Familty Dollar, click here.