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Ad page increase grew at slower pace than effectiveness
The 7% same-store sales increase Target reported in February was achieved with only a slight bump in promotional activity, according to the latest monthly data from research firm Market Track. Conversely, the number of ad pages that such competitors as Walmart and Kmart ran increased at twice the rate as Target, while Kohl’s and Macy’s declined. To view Market Track’s recap of February promotional activity at Target and other top retailers, click here.
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First Francis, now fashion director Robinson bolts for JCP
The outside world doesn’t have a lot of visibility into the bench strength of Target’s leadership team beyond the top tier of executives so it’s hard to know whether the company has the talent it needs to fill the void created by high profile defections to rival JCPenney.