Target, Inc.

LOS ANGELES — Virtual Piggy has integrated its youth-friendly payment system to Innovation First International, the company behind the award-winning Hexbug Micro Robotic Creatures and Vex Robotics product lines.

Innovation First International is a technology and engineering company that has launched several robotics product lines spanning the consumer toy, STEM education and business-to-business markets.

Minneapolis -- Target is making a concerted effort to pick up business from college students with a multifaceted omni-channel marketing campaign. At the center of the campaign is the Bullseye University Digital Experience, a new live online experience featuring popular YouTube personalities in a digital dorm. From July 15-18, college kids will be able to shop products from the digital dorm rooms, interact with the YouTube personalities, enter to win prizes and participate in live-streamed events such as concerts and workout sessions.

Walmart, Target, Best Buy and other retailers created a cooperative nearly a year ago to develop a mobile payment approach and this week they welcomed another major player to the fold.

Fresno, Calif. -- Three former Target employees have filed suit against Target Corp., alleging that the retailer discriminated against them for being Hispanic.

The trio, which filed the suit on June 24 in Yolo County, Calif., cited a training document that reminded Target store managers that not all Hispanics eat tacos and burritos, dance to salsa or wear sombreros. They also alleged that Woodland, Calif., warehouse workers used racial slurs when addressing Hispanic workers.
   

MINNEAPOLIS — Target is aiming its latest digital marketing campaign at college students and their families just in time for the back-to-school season.

Called the Bullseye University Digital Experience, the multichannel marketing effort features popular YouTube personalities in a life-size "dorm" and allows people to buy items from the "dorm" between Monday and next Thursday and enter contests to win college gear.

Key changes that took effect last week within Target’s merchandising organization are intended to maximize the retailer’s long range opportunities within the rapidly growing grocery business.

Minneapolis  -- Target has announced the winner of the $75,000 grand prize in its Retail Accelerator contest: a mobile retail concept called “Divvy.” Jointly promoted by Target and Fast Company, the Retail Accelerator competition was designed to foster digital innovation in retail by challenging developers to build a new mobile experience for Target.

Michael Francis left his role as Target’s chief marketing officer for presumably greener pastures at J.C. Penney. That gig proved short-lived, but Francis landed on his feet this past February as chief global brand officer at Dreamworks and he shared his thoughts on the studio, consumer products and retail in the June issue of License! Global. Click here.