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The efficient way to win the week
Every week, retailers unleash significant advertising and promotion efforts in the perpetual competition to engage shoppers, drive trips and grow sales. Annual retail sales and market share are the result of the competition that played out in the preceding 52 individual weeks, and many companies highly value “winning the week.” But some weeks can be much more competitive than others, creating challenges for retailers also facing strong pressures to be efficient and limit costs.
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Deen’s retail troubles continue
Plano, Texas -- J.C. Penney became the latest retail chain to say it will stop selling products associated with celebrity chef Paula Deen following her admission she has made racially derogatory remarks.
In addition, Ballantine Books has ended an agreement with her to publish five books. That agreement included "Paula Deen's New Testament: 250 Favorite Recipes, All Lightened Up,” which was scheduled for release in October 2013 and had reached number one in presales on Amazon.com and the Barnes and Noble website.