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Target to open an hour earlier on Thanksgiving
Target will open stores at 8 p.m. on Thanksgiving Day, an hour earlier than last year, and will keep them open until 11 p.m. Black Friday.
The company said it is making the change in response to competitive pressure and demand from shoppers.
Kathee Tesija, executive VP of merchandising at Target, told The Associated Press that she felt the 8 p.m. time was just right, based on the competitive landscape, and the sentiment among shoppers and its own store staff.
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Retail Rap: Shades of Gray in Black Friday
I’m sure I’m not the only one who has begun to notice some changes in that most iconic of holiday shopping events: Black Friday. From earlier start times, to new and more elaborate marketing and promotional efforts, Black Friday has evolved into something very different than a one-day holiday season kick-off sale. This year, we are already seeing an expansion of that trend, including changes that might give us insights into the mindset of many brick-and-mortar retailers as they prepare for the final sprint to the seasonal finish line.