Target, Inc.

Bentonville, Ark. -- At 8 a.m. on Friday, Nov. 22, Wal-Mart will kick off a pre-Black Friday savings event in stores and online, lowering the prices on popular toys and electronics, to match select Black Friday offers from Target, Toys R' Us and Best Buy one week early.

Toys “R” Us has enlisted Eyeview, a leading provider of personalized digital video advertising solutions for brand marketers, to help the retailer promote Black Friday deals, boost foot traffic and ultimately increase sales.

The solution, called the Black Friday Booster, enables retailers to deliver thousands of personalized, hyper-local targeted video ads, customized by individual customer preferences and local store deals.

Dallas — The new IMAX Theatre will open at Premiere Cinema IMAX at Bassett Place in El Paso, Texas, on Nov. 21. The new IMAXS screen replaces two standard screen auditoriums. The theater also needed a new 45-ft. high roof to accommodate the new technology. The El Paso location will have one of the largest IMAX theatres in Texas, with a screen 70-ft. long by five stories tall.

New York -- The hot social-sharing site Pinterest has released its first API for developers. It will help stores and brands display which of their items were most frequently and recently pinned. The first partners for the service include Zappos, Walmart, Disney, and Nestle, reflecting how the site is looking to increase revenue generation with advertising and cross-marketing. (An API, short for application programming interface, is code that allows developers to create apps that interface with a popular web service or other software.)

Red hot Pinterest is offering new functunality to third parties that will allow them to curate content and drive traffic to their sites, and major retailers such as Walmart, Target and Zappos are all over it.

Minneapolis -- Target has expanded its Beauty Concierge program to 95 stores in New York and New Jersey, the San Francisco Bay Area and Dallas-Fort Worth. Under the program, stores are staffed with a beauty concierge, a specially trained, brand-agnostic assistant who answers customers' questions in the store and provides personalized, detailed and unbiased information about beauty and personal care products.

New York -- Target Corp. has joined the growing ranks of retailers who will open earlier on Thanksgiving this year. The company said it is making the change in response to competitive pressure and demand from shoppers.

Target stores will open on 8 p.m. on the holiday, an hour earlier than last year. Stores will remain open throughout the night and close at 11 p.m. on the day after Thanksgiving, Nov. 29.

Target will open stores at 8 p.m. on Thanksgiving Day, an hour earlier than last year, and will keep them open until 11 p.m. Black Friday.

The company said it is making the change in response to competitive pressure and demand from shoppers.

Kathee Tesija, executive VP of merchandising at Target, told The Associated Press that she felt the 8 p.m. time was just right, based on the competitive landscape, and the sentiment among shoppers and its own store staff.