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Study: Four-in-10 smartphone users buy with device
Dallas – Four-in-10 (43%) of U.S. smartphone users purchased a good via their device in the last month. The new Parks Associates study “Mobile Commerce: Keys to Mass Adoption” also shows that 54% of Target shoppers have used their smartphone to make an in-store purchase in the last month, compared to 38% of Wal-Mart customers.
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Target's electronics dept. takes page from Apple
Target is taking a page from Apple and remodeling its electronics department to echo the minimalist format seen in Apple and even Best Buy stores, according to a report in the StarTribune.
“It’s more a minimalist approach with space for consumers to touch and test the merchandise,” said Chris Christopher, director of consumer electronics at IHS Global Insight in Massachusetts, in the report.