Target, Inc.

A department store and a beauty specialty retailer have the best momentum in social media going into the holiday season. Meanwhile, an online giant is losing steam.

Holiday is going to have a new look this year, as retailers take a different approach to the shopping season. As a result of consumers’ overwhelming focus on price, online shopping and free shipping incentives, retailers have been forced to rethink their strategies. As part of our ongoing series of retail industry surveys, HRC Advisory recently spoke with over a dozen top U.S. retailers to gauge what’s to come for the 2015 holiday season.

Target Corp. has long been an innovator in retail marketing and merchandising. But its latest efforts to think outside the box are taking it even further afield.

June 2, 2015: David Brandon is named chairman and CEO, effective July 1, succeeding the retiring Antonio Urcelay.

November 2013: Former Walmart executive Hank Mullany is named president of Toys “R” Us, U.S.

October 2013: 17-year Toys “R” Us veteran Antonio Urcelay is named chairman and CEO after serving in an interim role for five months.

A familiar name factors heavily into the online holiday shopping plans of consumers.

First it was Black Friday encroaching on Thanksgiving. Now, Cyber Monday is bleeding into Sunday night with Walmart and Target employing new promotional strategies.

A familiar name factors heavily into the online holiday shopping plans of consumers.

According to a new poll from Reuters and Ipsos, 51% of consumers plan to do most or all of their online holiday shopping at Amazon.com. This dwarfs the next-most-popular specific retailer, Walmart, favored by 16%.

Other traditional and online retailers combined for the second-highest response of 18%. Other popular retailers with low responses include Target (3%) and Macys (2%).

Of all the major big-box retailers, only one has a digital IQ ranking in the “genius” range.

According to the new Big Box Digital IQ Index from business intelligence firm L2 Inc., Home Depot stands along among big-box chains with a genius-level digital IQ score of 144. IQ scores measure performance in four key areas of site and e-commerce, digital marketing, social media, and mobile and tablet.