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Study: Black Friday, Cyber Monday discounts minimal, fleeting on most popular sites
It’s no wonder so many shoppers were not impressed with some of the big holiday deals being offered by big retailers this past week.
Amazon, Walmart, Target, and Jet did not heavily discount most popular products and prices actually increased in key categories after Black Friday, cementing a perception that the two celebrated shopping days are waning in importance, according to research from Boomerang Commerce, which aggregated and analyzed online price discounts and price perception for 1,000 popular products sold by Walmart, Target, Amazon and Jet.
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Retailers give thanks for Cyber Week
Despite a few hiccups with site availability, Cyber Week 2015 on the whole was a huge success for the retail industry and bodes well for the remainder of the holiday season.
According to data from Adobe, from Thanksgiving Day through Cyber Monday, consumers spent $11 billion online. This marked a 15% increase from Cyber Week in 2014 and represented 30% of a total $39.5 billion in November online sales. Adobe predicts consumers will spend $1 billion a day online every day from Dec. 1- Dec. 18.

