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Nielsen study: Retailers ramp up back-to-school ad spend
New York -- A new Nielsen survey found that nearly 20% of consumers have already started their back-to-school shopping, and 75% plan to start within the next few weeks.
More parents are starting their shopping earlier than in the past, as 18% of survey respondents had already started their back to school shopping as compared to 7% at the same time last year. On the flip side, 15% are choosing to wait longer, while 50% do not plan to do any back to school shopping this year.
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Target Q2 profit drops 61.7%; cuts full-year forecast
Minneapolis -- Target Corp. on Wednesday reported a 61.7% drop in Q2 earnings. The chain also lowered slashed its annual profit outlook as it continues to deal with weak results in Canada, sluggish U.S. sales and the lingering effects of its data breach.
Target earned $234 million in the quarter ended Aug. 2, down from $611 million in the year-ago period.
Revenue rose 1.7% to $17.4 billion, slightly above the $17.38 billion analysts had expected.