The five most loved brands are....

A social media giant and an online retail giant are the most loved brands in the world.



Facebook took the top spot, followed by Amazon, in NetBase's third annual "Top 100 Global Brand Love List." Rounding out the top five were eBay, Apple, and Snap.



For the ranking, which leveraged NetBase’s social analytics technology, the company said it reviewed more than 367 million social media mentions or brand conversations across social networks, review sites, blogs, forums and news sites worldwide (from May 2016 through July 2017) to identify the strongest, most positive consumer emotions towards brands. Four factors were used to map the NetBase survey, including passion intensity on a scale of zero to 100, the volume of earned and owned mentions, and net sentiment covering customer service, products, and marketing.



The NetBase report ranks the most loved brands in technology, retail, telecommunications and several other categories, along with the overall ranking. In the retail category, Best Buy (#16 overall) came out on top, followed by Target (#18), Walmart (#39), Victoria's Secret (#45) and Sephora (#48).



McDonald's (#14 overall) topped the food beverage category, followed by Starbucks (#23).



The NetBase Brand Passion Report 2017:Top 100 Global Brand Love List can be downloaded here.