Target, Inc.

By Brian Smith, BizBrag

I’m sure I’m not the only one who has begun to notice some changes in that most iconic of holiday shopping events: Black Friday. From earlier start times, to new and more elaborate marketing and promotional efforts, Black Friday has evolved into something very different than a one-day holiday season kick-off sale. This year, we are already seeing an expansion of that trend, including changes that might give us insights into the mindset of many brick-and-mortar retailers as they prepare for the final sprint to the seasonal finish line.

Target created A Bullseye View a little more than two years ago as an innovative digital platform to achieve a deeper level of engagement with those who have an interest in all things Target. Billed as a behind-the-scenes magazine, A Bullseye View was recently relaunched to incorporate new features and functionality to build upon its original mission.

By Christian Davies, [email protected]

Meet the most complex shopper of all time – Generation Z. By 2020, today’s 14-19 year olds (Gen Z) will be the largest group of consumers worldwide, making up 40% of the U.S., Europe and the BRIC countries, and 10% in the rest of the world. The needs and behaviors of this group will influence the future of mainstream retail.

New York -- Target is celebrating the launch of Sonia Kashuk's new line bath and body products collection with a larger-than-life art installation and pop-up store in New York City's Grand Central Station. The centerpiece of the space is a gleaming white bathtub on a platform that is raised some eight feet off the floor. A live model sits in the tub, which is surrounded by bubble-like balloons.
 
The new line, which includes shower gels, body lotions, loofas and shower caps, is on display in the pop-up and available for sale.

It’s 2020, and our shopper is ready to relax after a busy and productive Saturday. She started off the day at Kohl’s, where she tried on several cocktail dresses a store associate had texted her about earlier. The associate knew from past purchases that our shopper favored animal prints and a-line cuts.

Target turned heads at New York’s Grand Central Terminal Monday morning with its newest popup store featuring an exclusive collection of bath and body products by Sonia Kashuk.

Lay's will be introducing Lay's Wavy Potato Chips Dipped in Milk Chocolate next week, according to a report from USA Today.

The chips, priced at $3.49 for a 5-oz. bag, will only be sold at Target for a limited time through the holidays. If the product is successful it could become a permanent fixture on store shelves, according to Ram Krishnan, VP marketing at Frito-Lay.