Target, Inc.

Ottawa, Ontario -- Black Friday deep discounts could be a myth, with only a few retailers dropping prices on only a few categories. Some key findings from pricing intelligence technology provider 360pi based on Amazon's own assortment in eight categories, including TVs, video games, tablets and digital cameras, show that:

Target spent an estimated $28 million on advertising November 3-7, which netted it nearly 12% of retail traffic during Thanksgiving weekend, according to data released this week from Kantar Media Ad Intelligence and Placed.

Unprecedented shopper traffic was seen at Target on Black Friday, according to president, CEO and chairman, Gregg Steinhafel, who also said the retailer provided exceptional service without offering much insight into sales.

Given the overwhelming emphasis on e-commerce, mobile apps and digital initiatives this holiday season, Target offered a trip down memory lane on its website, where it showcased some interesting marketing efforts.

Location: 8801 Queens Blvd., Forest Hills, N.Y.

Size: 445,000 sq. ft.

Developer: Forest City Ratner Cos.

Major tenants: Target, Best Buy, Macy’s Furniture, DSW, Skechers, Outback Steakhouse, Red Lobster

Status: Opened in 2001

Developers in the Northeast are renovating, redeveloping and raising rents

What are retail shopping center developers up to in the vibrant northeastern region of the United States?

All across the Northeast — in which we include Ohio, Maryland, Virginia, Pennsylvania, New Jersey and the traditional northeastern states to the north — developers are renovating, redeveloping, raising rents, welcoming tenants and starting to get back to normal.

Early this week, Target began to generate traffic to its e-commerce site ahead of Cyber Week. They offered REDcard holders an exclusive online Black Friday preview sale, and Cartwheel app users Black Friday-like deals.

Cartwheel is the digital savings program that allows guests to choose in-store offers and claim savings directly from their smartphones, which Target began rolling out earlier this year.