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Report: Starbucks 'visualizes' drive-through innovation
Starbucks Corp. is reportedly seeing value in a new addition to its drive-through order windows.
According to Bloomberg, Starbucks is rolling out video screens to 2,400 drive-through lanes in stores across the U.S. during the next 12 months. In one major differentiator from the drive-through screens found at many quick service chains, Starbucks screens will feature a real-time audio/video feed of the barista taking the order.
Images of items the customer orders will appear on the screen to ensure they are placed correctly.
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Starbucks CIO makes quick-service landing
Curt Garner, who first announced he would leave his current role as CIO of Starbucks Corp. in June, has revealed his next professional stop.
Garner will join Chipotle Mexican Grill as CIO effective Nov. 23, and become the company’s first executive with that title. Chipotle appears to want to duplicate some of the IT-related success Starbucks has had in areas such as store operations and customer experience.

