Sears, Roebuck & Co.

HOFFMAN ESTATES, Ill. — Sears Holdings announced Tuesday that Robert Schriesheim will join the company as EVP and CFO.  Schriesheim, who starts with the company immediately as EVP, will assume his responsibilities as CFO effective Aug. 22.

Schriesheim, 51, most recently was CFO for Hewitt Associates, leading the company's global financial and administrative roles until its merger with Aon Corp.

NEW YORK — Kmart has teamed up with Alloy Media + Marketing for a second Web series promoting Kmart for back-to-school. The Web series, "First Day 2: First Dance (www.facebook.com/FDtheseries and www.kmart.com/firstdance) is scheduled to premiere on Sept. 9 and is the sequal to the company's original Web series, "First Day."

HOFFMAN ESTATES, Ill. — Parents will spend more on apparel for this school year versus last year, a new survey from Sears and BlogHer, a network of women social media leaders, revealed. 

HOFFMAN ESTATES, Ill. — Kenmore's new Elite Signature Trio refrigerator model boasts extra capacity, smart features and a fresh design that consumers have come to expect from kitchen appliances, the company said.

HOFFMAN ESTATES, Ill. — Sears Holdings continues its efforts to reach more Hispanic consumers with the announcement that its Kmart brand has launched a Spanish-language miniseries on YouTube.

New York City -- Sears Holdings Corp has named former FreshDirect executive Monica Woo to be VP and CMO, effective Aug. 15, according to Reuters. The post has been vacant since January 2010.

Woo will be responsible for the overall marketing, brand and advertising programs for Sears, according to the report. She most recently was the chief marketing and strategy officer of online grocer FreshDirect.
 

HOFFMAN ESTATES, Ill., and SAN JUAN, Puerto Rico — Sears Holdings announced that it is reaching out to the growing Latino market with the launch of Facebook.com/SearsLatino as well as its Twitter handle @SearsLatino.

HOFFMAN ESTATES, Ill. — Monica Woo will be joining Sears Holdings as VP and CMO for Sears on Aug. 15. She will be the key executive responsible for directing the overall marketing, brand and advertising programs for Sears.