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Getting Aggressive with Traffic Counting
Tapping into the data to increase conversion — and sales
The quickest, surest and most cost-effective way to increase store sales is to improve each store's conversion rate.
It's estimated that more than 50% of North American specialty retailers have installed traffic monitoring/counting systems in some or all of their stores. But many retailers have failed to take advantage of the fact that the data these increasingly sophisticated devices generate can help them improve performance and capitalize on sales.
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In the Cloud
Cloud technology opens torrent of customer data for Chico's FAS
Maintaining a wealth of customer data has become a primary directive for retail IT departments. In recent years, retailers have been making substantial investments in solutions that collect and store data relating to their customers' purchases, behaviors, preferences, demographic characteristics and almost any other traits you can think of. But after all this data has been captured, what do you do with it?
