Trending Stores: The Frye Company’s location in Denver took top honors as Store of the Year in the 2017 Shop! store design competition. With a design that celebrates the artisan heritage of Frye, one of the country’s oldest footwear companies, the 2,460-sq.-ft. store has a warm and comfortable vibe, with a modern ski-lodge aesthetic. Local references include a massive working fireplace dressed with stone from local quarries, and rugs woven with American Indian motifs.