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Study: Retailers lag in omnichannel capabilities
Austin, Texas - Retailers have barely reached the halfway mark in their journey to omnichannel maturity. According to the results of a new report from Starmount and Retail Systems Research (RSR) that asked retailers to rate themselves on six dimensions of omnichannel maturity, the lowest overall rankings (an average score of 2.7 on a six-point scale) were in omnichannel order and fulfillment capabilities.
In addition, 67% of retailers were “inefficient” or worse at integrating in-store and digital experiences. Other findings include: