QVC parent company Qurate Retail Group to rebrand, expand into social commerce Qurate Retail Group will change its name as part of a new growth strategy to focus more on social media and livestreaming to engage customers. QVC, USA Pickleball launch partnershipQVC has entered a new partnership to promote a fast-growing sport — and is getting into the live sports business in the process. Merchandising veteran joins QVC's C-suite Qurate Retail Group has appointed a new head merchant for QVC U.S. First Look: Frontgate unveils new retail format Frontgate has reimagined its in-store shopping experience.
