Merchandising veteran joins QVC's C-suite

Qurate Retail Group has appointed a new head merchant for QVC U.S.

The parent company of QVC, HSN, Ballard Designs and other brands has named Mara Sirhal as chief merchandising officer of QVC U.S., which is Qurate's largest business unit. The role was previously held by Stacy Bowe, who was appointed president of Qurate Retail's HSN business in February of this year.

Sirhal joins Qurate Retail Group from Saks Off 5th, where she most recently held the position of chief merchant and brand officer, leading merchandising, planning, brand marketing and creative functions. Prior to joining Saks Off 5th, Sirhal held several leadership roles with Bed, Bath & Beyond and Macy's, Inc., where she oversaw merchandising for a variety of categories, as well as business development and supplier diversity initiatives.

 As chief merchandising officer, Sirhal will develop and lead QVC's merchandising strategy across all product categories, including home, fashion, beauty, electronics and jewelry. She will align the product assortment with QVC's "Age of Possibility" campaign, designed to target and engage its core demographic: women consumers over the age of 50.