MotorTrend CEO joins QVC Group C-suite
Video commerce platform QVC Group has added a media veteran to its C-suite.
Alex Wellen has been named president and chief growth officer of QVC Group, part of QVC Group, Inc., and brings over 20 years of experience in digital media. Wellen will “define and lead” QVC Group's growth strategy across social selling, streaming, digital (qvc.com and hsn.com), new business development, and platform distribution.
He joins QVC Group from MotorTrend Group, a leader in media for automotive enthusiasts, serving as president and CEO since July 2018. Wellen has also held strategic senior leadership roles at Turner Broadcasting and CNN Worldwide, where he spent more than 13 years.
"Alex is a pivotal hire in our strategy to return to top-line growth by becoming a live social shopping company," said QVC Group CEO David Rawlinson. "Alex brings an impressive blend of media and digital product expertise to our top leadership team. He has a proven ability to innovate and drive growth through live experiences on social, digital, TV and many other platforms. His unique skillset will be instrumental as we continue to execute our growth strategy, build new capabilities, and compete to win."
[READ MORE: Parent company of QVC completes name change]
QVC Group, Inc. operates through its six brands: QVC, HSN, Ballard Designs, Frontgate, Garnet Hill and Grandin Road. QVC Group’s recent rebrand from Qurate Retail rebrand is part of a new growth strategy to focus more on social media and live streaming to engage customers. It has set a goal to achieve $1.5 billion-plus run-rate revenue from streaming and social within three years.
"QVC and HSN are the original disruptors,” said Wellen. “They pioneered storytelling through live shopping, and are poised to transform the experience again across social and digital, connecting consumers whenever and wherever they shop. With beloved hosts who are trusted by hundreds of millions of fans worldwide, it's a privilege to join this iconic brand and world-class team at such a pivotal moment in the convergence of retail and media."
