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Interbrand report: Walmart most valuable retail brand in the world
Dayton, Ohio – Walmart is the most valuable retail brand in North America, with a brand value estimated at $131.8 billion, according to Interbrand's "Best Retail Brands" report. The retail powerhouse maintains its number one spot and, even with a 6% decline in brand value, it retains an enormous margin over its closest competitor Target, whose brand value is put at $27.1 billion, an 8% increase over 2013.
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ECRM: Retail circular advertising trends, March 2014
ECRM compared retail circular advertising in March 2013 versus March 2014 and noted trends occurring across top retail chains. H.E.B. and Publix topped the charts in circular page change, with increases of 27.8% and 41.2%, respectively. The massive increase at Publix was attributable to the release of an additional circular this March (five versus four in 2013), while H.E.B. simply ran more pages in each of its five March circulars (eight to 12 pages each this year, as opposed to six to eight last year).
