Panera Bread

Panera is on its way to more than doubling last year’s digital sales — and hitting a new milestone.

Mod Super Fast Pizza Holdings, which will open about 100 locations this year, has tapped an experienced executive to help oversee its aggressive growth.

This time it’s Panera Bread.

Panera Bread is buying a brand it once owned. And it's also getting a new CEO.

As Panera Bread’s electronic orders continue to rise, so does its commitment to digital customer engagement.   The fast-casual chain continues to add more digital touchpoints, making it easier for shoppers to engage with its brand. Whether delivering new services via the Web, mobile or in-store kiosks, “we want to drive convenience, speed, and contribute to an exceptional customer journey,” Mark Berinato, VP, digital, Panera Bread said during a session at eTail East on Monday.   

The chain, which is known for its signature soups, sandwiches and salads, is slated to report digital sales well above $1 billion on an annualized basis. The chain is on track to be twice as high in two years, according to CNBC.  

New York -- Starbucks Corp. is expanding its already extensive global footprint.

The chain announced it will open its first stores in South Africa next year in a partnership deal with South African management group Taste Holdings. The initial store is scheduled to open in Johannesburg during the first half of 2016.

St. Louis — Panera Bread has unveiled a new national omnichannel advertising platform. Developed in collaboration with the Anomaly agency, the "Food as it should be" campaign includes national television spots, billboards, radio advertising and digital and display content that will begin to air this week.