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Lands’ Ends taps former Office Depot exec as chief marketing officer
Dodgeville, Wis. -- Lands' End announced it has named Steven Rado as senior VP, chief marketing officer. Rado will lead all aspects of marketing for the brand, including the oversight of strategic development, direction, and implementation of all marketing activities.
Most recently, Rado was senior VP of marketing and customer strategy for Office Depot, and prior to that he was VP of marketing for Victoria's Secret Direct.
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Lands' End appoints marketing chief
Nearly two months after Sears set it free, Lands' End has named Steven Rado as SVP, chief marketing officer.
Rado will guide a team of 50 professionals across marketing operations including consumer insights, forecasting and analytics, catalog, digital marketing, customer acquisition, e-commerce, public relations and advertising.