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Office Depot gets (virtually) real with customer experience
Office Depot Inc. is turning to virtual reality (VR) to enhance how products are displayed and merchandised in its stores.
The retailer is leveraging the ShopperMX online 3D VR platform from InContext Solutions to create engaging in-store experiences that provide customers with hyper-realistic virtual simulations. This may include virtually enhanced signage and product displays, as well as entirely new store concepts.
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Is Amazon Business a threat to Staples/Office Depot?
A ruling in the dispute between the Federal Trade Commission and Staples could hinge on whether the judge in the case is an Amazon Prime member who appreciates the online giant’s disruptive business model and potential to impact the business-to-business marketplace.

