North Face

Specialty outdoor retailer The North Face is engaging its nature-oriented online customers in a very down-to-earth way.

The North Face is launching a new interactive online shopping experience. Using the IBM Watson artificial intelligence platform and Fluid XPS intuitive recommendation engine, customers can now use natural conversation as they shop online to receive personalized outerwear recommendations.

Douglas Tompkins, co-founder of The North Face and an ardent conservationist and outdoorsman, died following a kayaking accident in his adopted country of Chile. Tomkins, 72, was the co-founder of two clothing companies that would grow into multi-billion dollar enterprises. In addition to North Face, he was a co-founder, along with his wife at the time, of Esprit. “He flew airplanes, he climbed to the top of mountains all over the world,” his daughter Summer Tompkins Walker told the New York Times.

Doug Tompkins, the founder of the North Face and Esprit apparel companies, died Tuesday in a kayaking accident in Chile. He was 72.

Tompkins was boating with others on a lake in Chile when his kayak capsized. Tompkins was rescued but spent a lengthy amount of time in the freezing water. He died of hypothermia in a hospital in Coyhaique.

Tompkins founded The North Face in 1964 as an outdoor outfitter and in 1968 he co-founded Esprit clothing, which would grow to do a billion dollars in sales. 

The North Face’s latest unique marketing campaign is inviting customers to the mountains for a workout without ever leaving the store.

The outdoors and fitness apparel company's latest promotion will bring Mountain Athletics workouts to five cities across the country, and customers are invited to sign up and engage in-store and online via a variety of digital marketing offerings.

Beginning March 31, the North Face will host twice-weekly free strength and conditioning workouts in Washington, D.C., New York, San Francisco, Chicago and Boston.

Any retail marketer today understands that the value of a loyalty program lies in the data it collects and the ability to target consumers based on that data. But in today’s omnichannel environment, consumers have expectations on of how retailers are using their information what that data is “buying” them -- expectations that retailers are struggling to meet.

Digital Challenges

Amazon’s Fire TV’s app selection has more than doubled, with hundreds of services and games added since launch, including the official Flappy Birds Family — currently a Fire TV exclusive game.

New services include WATCH Disney Channel, WATCH Disney Jr., MLB.TV, Animal Planet L!ve and WWE Network, with more already on the way. By the end of the year, TV services such as WATCH ABC, WATCH ABC Family, NFL Now, A&E, Lifetime, Outside TV, Young Hollywood, North Face TV, Fashion TV, Green TV and Dailymotion will all be available to Fire TV customers.

VF Corp., the company behind popular brands such as The North Face, Timberland and Wrangler, relied on the strength of its 1,300 unit retail operation to drive sales during the second quarter.

Trenton, N.J. -- TerraCycle, an international recycling company, and The North Face are working together to pursue a solution to the common problem of massive amounts of left over polyethylene bags that are used to protect merchandise through distribution and transit. The North Face has engaged 25 of its retail stores in TerraCycle’s The North Face Polybag Brigade, to ensure these plastic bags get recycled. Together the two companies have kept 1.5 million plastic polybags, equaling more than 62,000 lbs., of plastic out of U.S. landfills.

Outdoor apparel, equipment and footwear supplier The North Face has made key leadership and organizational changes to its sales agency partnerships.

PITTSBURGH, Pa. — Dick’s Sporting Goods has announced its first-ever "Get Winter Ready" consumer promotion.

Dick’s has teamed up with The North Face and Columbia Sportswear as part of the program's sweepstakes, and will be giving away two one-of-kind prize packages. One includes a chance to join professional skier Tom Wallisch at the Winter X Games in Aspen, Colo., and the other offers a VIP experience at the 2013 FIS Freestyle Ski World Cup in Park City, Utah.