North Face

The outdoor apparel retailer plans to open a flagship on Fifth Avenue, in the space formerly occupied by Canadian fast-fashion merchant Joe Fresh, the Real Deal reported.

The retailer signed an eight-year sublease from Joe Fresh for approximately 20,000 sq.ft. at Vornado Realty Trust’s landmarked building at 510 Fifth Avenue, according to the report. The space includes three levels of retail.

The North Face is also looking for a larger space in Manhattan’s SoHo area, the report said.

Specialty outdoor retailer The North Face is engaging its nature-oriented online customers in a very down-to-earth way.

The North Face is launching a new interactive online shopping experience. Using the IBM Watson artificial intelligence platform and Fluid XPS intuitive recommendation engine, customers can now use natural conversation as they shop online to receive personalized outerwear recommendations.

Doug Tompkins, the founder of the North Face and Esprit apparel companies, died Tuesday in a kayaking accident in Chile. He was 72.

Tompkins was boating with others on a lake in Chile when his kayak capsized. Tompkins was rescued but spent a lengthy amount of time in the freezing water. He died of hypothermia in a hospital in Coyhaique.

Tompkins founded The North Face in 1964 as an outdoor outfitter and in 1968 he co-founded Esprit clothing, which would grow to do a billion dollars in sales. 

Douglas Tompkins, co-founder of The North Face and an ardent conservationist and outdoorsman, died following a kayaking accident in his adopted country of Chile. Tomkins, 72, was the co-founder of two clothing companies that would grow into multi-billion dollar enterprises. In addition to North Face, he was a co-founder, along with his wife at the time, of Esprit. “He flew airplanes, he climbed to the top of mountains all over the world,” his daughter Summer Tompkins Walker told the New York Times.

The North Face’s latest unique marketing campaign is inviting customers to the mountains for a workout without ever leaving the store.

The outdoors and fitness apparel company's latest promotion will bring Mountain Athletics workouts to five cities across the country, and customers are invited to sign up and engage in-store and online via a variety of digital marketing offerings.

Beginning March 31, the North Face will host twice-weekly free strength and conditioning workouts in Washington, D.C., New York, San Francisco, Chicago and Boston.

Any retail marketer today understands that the value of a loyalty program lies in the data it collects and the ability to target consumers based on that data. But in today’s omnichannel environment, consumers have expectations on of how retailers are using their information what that data is “buying” them -- expectations that retailers are struggling to meet.

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